Course Info
Master in Strategic Marketing and Data Analytics
The Master in Strategic Marketing and Data Analytics is an advanced postgraduate program designed to develop marketing professionals with strong analytical and strategic decision-making skills. Offered by PPA Business School, one of France’s leading business institutions, in collaboration with Global Learners Education, this program bridges the gap between creative marketing strategies and data-driven business intelligence, preparing students for success in the digital and global marketplace.
Students will explore advanced topics such as marketing analytics, consumer behavior, digital strategy, predictive modeling, data visualization, business intelligence, and strategic marketing management. The curriculum integrates theoretical knowledge with practical applications, empowering learners to interpret complex data, forecast trends, and make evidence-based marketing decisions that drive brand performance and business growth.
A highlight of this program is the opportunity to graduate in Paris, offering students international exposure, networking opportunities, and firsthand experience in one of the world’s leading centers for innovation, marketing, and technology.
Why Choose This Course?
Data-Driven Strategic Expertise: Learn to combine marketing insights with data analytics for smarter business strategies and impactful brand decisions.
Practical and Global Learning: Gain hands-on experience through projects, real-world case studies, and analytics-driven marketing simulations.
French Academic Excellence and Paris Graduation: Earn a Master’s degree from PPA Business School, France, and celebrate your success at a graduation ceremony in Paris.
Admission Requirements
To apply for the Master in Strategic Marketing and Data Analytics, applicants should meet one of the following criteria:
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Educational Background: A Bachelor’s degree (or equivalent Level 6 qualification) in marketing, business, data analytics, or a related discipline.
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Professional Experience: At least 2–3 years of experience in marketing, data analysis, or management roles is preferred.
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Alternative Qualifications: Applicants with relevant professional certifications or strong analytical experience may also be considered.
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English Proficiency: Non-native English speakers may be required to demonstrate proficiency through a recognized English test or interview.
This program is ideal for professionals and graduates who aspire to excel in marketing strategy, analytics, and business intelligence, combining academic excellence, analytical rigor, and international exposure through PPA Business School, France.
Study Plan
|
S. No |
Subjects |
Credit Hours |
|
1 |
Contemporary Issues and Principles of
Marketing |
20 |
|
2 |
Consumer Behavior and Market
Communications |
20 |
|
3 |
Digital and Social Media Marketing |
20 |
|
4 |
Contemporary Challenges and
Strategic Marketing |
20 |
|
5 |
Strategic Brand Management |
20 |
|
6 |
Marketing Research Project |
20 |
|
7 |
Strategic
Marketing Management |
10 |
|
8 |
Consumer
Insights and Behavioral Analytics |
10 |
|
9 |
Strategic Brand and Communication |
10 |
|
10 |
Final
Project / Thesis |
30 |
|
|
Total
Credits |
180 |
Student Support
- Dedicated student success advisor throughout your course
- 24/7 technical support via email and live chat
- Access to extensive online learning resources and libraries
- Regular virtual office hours with course instructors
- Peer discussion forums and networking opportunities
- Career guidance and job placement assistance
How To Apply
Ready to take the next step in your education and career? Applying is easy. Just follow these simple steps:
Fill Out the Application Form: Complete the online application form on our website with your personal and educational details.
Attach Your CV: Upload your current CV, highlighting your academic background or any relevant work experience.
Send Your Documents: Once you’ve filled out the application form and attached your CV, send them to admissions@globallearnerseducation.com.
What Happens Next?
Once we receive your application, our admissions team will review your documents and reach out to you to discuss the next steps. If you meet the eligibility criteria, you’ll be sent a confirmation email with instructions on how to get started.
About Us
We are an online education provider dedicated to offering globally recognized, flexible, and affordable programs for students around the world. Our partnership with Qualifi allows us to provide high-quality, accredited diplomas in business and cybersecurity, opening doors to global career opportunities.
Since 2024, we’ve been empowering learners to achieve their academic and professional goals. Our innovative online platform provides a seamless learning experience that fits your lifestyle. With programs that can be completed at your own pace, we make it easy for you to learn from anywhere, anytime.
Why Global Learners Education?
Globally Recognized Qualifications: Our qualifications are internationally respected, providing you with the credibility and skills employers are looking for.
Study Your Way: Whether you’re a working professional or a full-time student, our flexible study options make it easy to learn on your own terms.
Expert Guidance: You’ll have access to a dedicated support team, ready to assist you throughout your learning journey and beyond.
A Global Learning Community: Join a network of like-minded learners from around the world, all working toward academic success and career growth.
Masters In Strategic Marketing and Data Analytics
Combines marketing strategy with data analytics for intelligent business growth.
Submit Your Inquiry
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